By continuing to access or browse our website, you confirm that you have read, understood and accept this privacy policy in it’s entirety.
The protection of information collected about visitors to our website, in particular information capable of identifying an individual (“personal information”) is important to us. This Privacy Policy explains the manner in which your personal information is collected, held, used and your rights in respect of the personal data we hold about you.
This website is owned and operated by NORFOLK HOLIDAY RENTALS LIMITED Company Number: 11207145 (hereinafter referred to as “we”, “our” and “us” in this website Privacy Policy). By using this site https://norfolkholidayrentals.co.uk/ , you agree to the website Privacy Policy which is set out on this page.
We reserve the right, at our discretion, to modify or remove portions of this Privacy Policy at any time. This website Privacy Policy is in addition to any other terms and conditions applicable to the website. This privacy policy relates to https://norfolkholidayrentals.co.uk/ only. We do not make any representations about third party websites that may be linked to or from our website.
If you (either as an individual or as part of a group booking) are looking to book one of our properties or to obtain details about a potential holiday, we will usually collect the minimum information required to fulfil your needs and our legal obligations. This will include your name, contact details, payment details, date of birth, nationality, and those details of other members of your party plus information on your specific requirements in order to customise your holiday and deliver your specific requirements.
If you sign up to join our mailing list we will collect your name and email address, together with your consent to receive communications from us. This consent can be removed at any time simply by using the unsubscribe button on any of our email communications.
In order to collect the above information, we use the following tools and services:
Analytics. We use a third-party service, Google Analytics, to collect visitor behaviour patterns such as IP addresses and the number of visitors to different parts of the website. The processing of this information does not identify any visitors. We make no attempt, nor allow Google to make any attempts, to find out the identities of the visitors to our website. This information is collected in aggregate and therefore cannot be traced to any individual user. This information is retained for 26 months. You can find out more about Google’s privacy policy at https://www.google.co.uk/policies/privacy/.
We use persistent cookies on our website. A cookie is a small information file that is transferred to a user’s computer. Our cookies have an expiration date set 24 months from the most recent website visit date. These cookies are retained to allow analytics to differentiate between visitors to facilitate and assist with the improvement of the website. You can find out more about how to manage cookies at https://ico.org.uk/for-the-public/online/cookies/
If you rent or enquire about a property:
We collect, store and use your personal details for our legitimate business interests, so that we can fulfil both your immediate and any potential future property booking or enquiry needs. This storage and use of your personal data allows you to be contacted about both your current booking and any future bookings or offers we may share with you along with ensuring that we comply with our legal obligations.
Upon booking, we will collect personal details such as name, contact details, date of birth and nationality. This data will be collected for each member of your booking over the age of 16. This data will be stored in accordance with GDPR and legal requirements for a minimum of 12 months.
If you provide feedback on a property, we may also share this on our website.
Where you are completing a booking on behalf of other people, this privacy policy will apply to all personal data provided and you are required to bring this privacy policy to their attention so that they are also informed of how we will process their personal data.
If you join our mailing list:
You will receive marketing communications from us if you have requested information from us or booked one of our properties, in each case, where you have not opted out of receiving that marketing. You will also receive marketing communications from us if you have provided us with your details when you entered a competition or registered for a promotion and gave us your consent as part of that process. As such, we may contact you with details of our properties, services, offers and other marketing items which we believe will be of interest or potential benefit. You can remove your consent at any time using the unsubscribe button on any of our email communications to you.
If you’re a business partner:
We collect, store and use the business contact details of individuals working with our business partners for our legitimate business interests in maintaining and managing the commercial relationship between us and our commercial suppliers and customers. We do not believe that this storage and use will unduly prejudice the rights or freedoms of these individuals or their business.
All users of the sites and our services
We collect, store and use your personal data for the following purposes:
to make the sites available to you; and
to provide any services that you request.
Sometimes, our use of your personal data is for purposes which are ancillary to the provision of the sites and services, or which are desirable in order to make them to operate more effectively. In those circumstances, we believe we have a legitimate business interest in handling your personal data, and do not believe that this storage and use of your personal data will unduly prejudice your rights or freedoms.
The relevant circumstances are:
detecting and preventing fraud;
keeping our websites, apps, products and IT systems secure;
ensuring that our own processes, procedures and systems are as efficient as possible;
analysing and enhancing the information that we collect;
determining the effectiveness of our promotional campaigns and advertising; and
if you have joined our mailing list and you have given us your consent, contacting you (including by SMS and email) with products and services which we think may interest you.
Anonymous data
In addition to personal data you may provide through the website, we also collect anonymised details about visitors to our websites for the purposes of generating site statistics, reporting purposes or improving our website and marketing effectiveness.
If you rent or enquire about a property:
We collect, store and use your personal details for our legitimate business interests, so that we can fulfil both your immediate and any potential future property booking or enquiry needs. This storage and use of your personal data allows you to be contacted about both your current booking and any future bookings or offers we may share with you.
If you provide feedback on a property, we may also share this on our website.
Where you are completing a booking on behalf of other people, this privacy policy will apply to all personal data provided and you are required to bring this privacy policy to their attention so that they are also informed of how we will process their personal data.
If you join our mailing list:
You will receive marketing communications from us if you have requested information from us or booked one of our properties, in each case, where you have not opted out of receiving that marketing. You will also receive marketing communications from us if you have provided us with your details when you entered a competition or registered for a promotion and gave us your consent as part of that process. As such, we may contact you with details of our properties, services, offers and other marketing items which we believe will be of interest or potential benefit. You can remove your consent at any time using the unsubscribe button on any of our email communications to you.
If you’re a business partner:
We collect, store and use the business contact details of individuals working with our business partners for our legitimate business interests in maintaining and managing the commercial relationship between us and our commercial suppliers and customers. We do not believe that this storage and use will unduly prejudice the rights or freedoms of these individuals or their business.
All users of the sites and our services
We collect, store and use your personal data for the following purposes:
Sometimes, our use of your personal data is for purposes which are ancillary to the provision of the sites and services, or which are desirable in order to make them to operate more effectively. In those circumstances, we believe we have a legitimate business interest in handling your personal data, and do not believe that this storage and use of your personal data will unduly prejudice your rights or freedoms.
The relevant circumstances are:
Anonymous data
In addition to personal data you may provide through the website, we also collect anonymised details about visitors to our websites for the purposes of generating site statistics, reporting purposes or improving our website and marketing effectiveness.
We will disclose information under the following circumstances:
Third-party service providers: When we share information with third-party service companies for them to facilitate or to provide certain services on our behalf. This will include:
These third-parties are contracted to use your personal data only as necessary to provide the relevant services to us and are required to maintain full security and confidentiality.
In some, relatively limited, circumstances we need to handle your personal data in a certain way to be able to comply with our legal obligations – for example: if we are requested to disclose your personal data to regulatory bodies or if we need to demonstrate our compliance with applicable law such as any tax and national insurance legislation relating to the payment of personal service company contractors and immigration law.
When a user visits our website, our web server may request that the user’s browser create a cookie on the user’s computer. A cookie is a small piece of information sent by the server of a website to the user’s browser by other sites. We use cookies to measure how individuals use our website to help us make website updates and improvements.
Our website cookies do not contain personal information about users. However, cookies can identify a user’s browser. The cookies transferred by our website are used for such things as capturing information about a user’s web browser, controlling a pop-up window or enabling login access to password protected areas of the website. The cookies have an expiration date set 24 months from the most recent website visit date.
We use a third-party service, Google Analytics, to collect information regarding visitor activity to the website. This is not used to identify the user as an individual but is collated into aggregate results or classifications. We do not make an attempt to find out the identities of the visitors to our website.
If users do not wish to receive any cookies, they may set their browser to refuse or disable them. When you visit our website, you will be notified that we use cookies and asked if you agree to this or choose to decline. Please note that some features of our website may not work if cookies are disabled.
We strive to ensure the security, integrity and privacy of personal information submitted to our sites, and we review and update our security measures in light of current technologies. Unfortunately, no data transmission over the Internet can be guaranteed to be totally secure. Any transmission of data is at your own risk.
We will take all reasonable steps to protect the personal information you transmit to us online. Once we receive your data, we will take all reasonable steps to ensure its security on our systems.
In addition, our employees and the contractors who provide services related to our information systems are obliged to respect the confidentiality of any personal information held by us. We are not responsible for events arising from unauthorised access to your personal information.
We retain information (including personal data) for the minimum reasonable time period to allow us to provide our services and to comply with legal requirements which require us to retain personal data relating to guests for a period of 12 months and transactional records for six years following the end of the tax year in which you last interact with us. The only exceptions are in cases where we need to keep limited personal data to resolve ongoing disputes, or enforce our agreements.
Under data protection law, you have rights we need to make you aware of. The rights available to you depend on our reason for processing your information. Note that these rights apply to the data we hold in our capacity as data controller. We will try to assist with any requests we receive from data subjects, however rights are only exercisable against data controllers under the GDPR and so we may need to pass your request (or ask that you approach) to the relevant entity that controls the data (e.g. your GP practice):
Your right of access
You have the right to ask us for copies of your personal data held by us
Your right to rectification
You have the right to ask OPC to change or correct information you think is inaccurate about you. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure
You have the right to ask us to erase your personal data in certain circumstances.
Your right to restriction of processing
You have the right to ask us to restrict the processing of your information in certain circumstances.
Your right to object to processing
You have the right to object to processing if we are able to process your information because the process is in our legitimate interests.
Your right to data portability
This only applies to information you have given to us. You have the right to ask that we transfer the information you gave us from one organisation to another, or give it to you. The right only applies if we are processing information with your consent.
You are not required to pay any charge for exercising your rights. We have one month to respond to you. Please note that we are only able to help you exercise your data protection rights if we hold your personal data and we can identify you.
This privacy policy was last updated in July 2023.
We keep our privacy notice under regular review to make sure it is up to date and accurate. When we make changes to this notice, we will amend the last updated date at the bottom of this page. Any update to this notice will be applied to the handling of personal data as of that update date.
UK Data Protection
We have a Data Protection Officer to assist with all queries regarding our processing of personal data who can be contacted via info@norfolkholidayrentals.co.y
You can make a complaint about the way we process your personal data to the Information Commissioner’s Office (ICO) using their contact information below. You can also request independent advice from the ICO.
Phone: 0303 123 1113
Post: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
ICO website: https://ico.org.uk/make-a-complaint/
Sadie Hurn – Office Assistant
Norfolk Holiday Rentals/Mermaid River Pool
Address: Sankence, Aylsham NR11 6UN
Email: info@norfolkholidayrentals.co.uk
Phone: 01223967862 / 07585210494
Website: www.norfolkholidayrentals.co.uk
Mermaid Pool: www.mermaidriverpools.co.uk
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